Sushana Cole is a powerhouse entrepreneur, business coach, boutique boss, author, speaker, and proud mom, living proof that your past doesn’t define your future. After hitting rock bottom and rebuilding from scratch, she rose to create successful brands rooted in strategy, style, and storytelling.
As the founder of Soignée by Shana Cole and Sis Start the Biz, she’s helped thousands of women turn side hustles into real businesses through digital tools, coaching, and mentorship. She’s the creator and host of her own sold-out seminars and summits, a respected school mentor, and was honored with a proclamation from New York State for her impact. Shana also studied Entrepreneurship at Cornell University, proving her mix of street smarts and Ivy League-level strategy is a rare force.
From business breakdowns to big wins, Shana shares her story to empower women to bet on themselves, build boldly, and win unapologetically. If you’re looking for a coach who really walked the walk, she’s her.
SHANA'S BOOK
Before the business wins, the booked-out events, and the success... there was survival mode. In On The Run, Shana Cole tells the raw, unfiltered story of hitting rock bottom, twice, and the grit it took to rebuild from nothing.
GET THE BOOK
From facing the consequences of her past to rising as a respected entrepreneur, mom, and mentor, this isn’t just a comeback story, it’s a blueprint for redemption, resilience, and real growth.
WORK WITH SHANA
Ready to turn your hustle into a real business? Whether you’re launching a business, scaling, or stuck in-between, Shana Cole offers no-fluff, all-action coaching, digital resources, and boutique-level branding to help you boss up—your way.
SEE ALL SERVICES
Book a power session
Join group mentorship
Grab plug-and-play vendor lists
Snag a done-for-you website or brand kit
This is your sign to stop overthinking and start executing. Shana’s helped thousands, now it’s your turn.
SHANA'S CLOTHING & MAKEUP
Step into the world of Soignée by Shana Cole, where style meets confidence. Designed for the woman who knows her presence is felt before she even speaks. She’s soft yet powerful, effortlessly put together, and never overdressed, because she is the moment. Every piece is handpicked to elevate her, whether she’s stepping out for brunch, a vacation, or a special occasion. Shop the looks I love and live in.
SHOP SHANA'S BOUTIQUE
SHANA'S EVENTS
From mindset to makeup, marketing to major moves—Shana Cole curates experiences that change lives. Her events are more than just meetups—they’re transformational spaces for women ready to elevate.
SEE UPCOMING EVENTS
✨ Business retreats that refill your cup and your strategy
✨ Seminars & workshops to help you scale with confidence
✨ Makeup classes for beauty, bonding, and bold looks
✨ LA boutique trips with photoshoots, vendors, and next-level styling
Every event is hands-on, heartfelt, and built to help you boss up in real life. Come learn, connect, and leave changed.
SHANA SPEAKS
Shana Cole is a dynamic speaker, entrepreneur, and mentor who inspires with real stories and real results. From prison to powerhouse, she shares how she built multiple six-figure brands while raising a son, overcoming adversity, and staying true to her purpose. Shana speaks on entrepreneurship, resilience, faith, and turning pain into power.
Book shana to speak
Perfect for conferences, panels, schools, and women’s empowerment events.
SHANA'S YOUTUBE
From real talk to real results—I’m sharing my journey, my wins, and the lessons behind the glow-up. Tap in for behind-the-scenes of my businesses, beauty tutorials, lifestyle vlogs, and unfiltered motivation to help you boss up in every area of life.
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Business tips
Storytimes + truth
Daily inspiration
Subscribe now and grow with me. You’ve seen the highlights—now get the whole story.
Get Social With Shana
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