Your Guide to Starting, Marketing, and Growing a Profitable Business

Starting a business is exciting — but if we’re keeping it real, a lot of new entrepreneurs are setting themselves up for struggle. Why? Because nobody teaches us the real steps to launch, market, and grow a profitable brand the right way.

At Sis Start The Biz, I’ve helped thousands of women build their businesses from the ground up. And I keep seeing the same costly mistakes over and over again. If you’ve been wondering why your sales aren’t hitting, your audience isn’t growing, or your launch didn’t pop off like you expected — keep reading.

Let’s talk about the 5 biggest mistakes you might be making (and how to fix them fast).

Mistake 1: Launching Without Building an Audience First

You wouldn’t throw a party without sending invites, right? But that’s exactly what you’re doing when you launch a business with no audience ready and waiting.

The Fix:
Start building your audience BEFORE you launch. Show up on social media, share behind the scenes, and create valuable content that makes people excited about what’s coming. Inside our March Madness Launch Toolkit, I break down exactly how to build a launch runway that attracts buyers, not just followers.

Mistake 2: Posting Randomly with No Content Strategy

Posting cute product pics and saying “Shop Now” is NOT a content strategy, sis. Your content needs to speak directly to your ideal customer, solve their problems, and build trust.

The Fix:
Create content that educates, entertains, or inspires — not just sells. My Social Media Simplified Pack (part of the March Madness Bundles) includes a ready-to-go content calendar, caption library, and hashtag guide to make content creation easy and effective.

Mistake 3: Skipping Your Legal Setup

Listen, you can’t build a boss business on shaky ground. That means getting your LLC, EIN, reseller’s permit, and BOI filing handled from day one. Without these, you’re missing out on wholesale accounts, funding opportunities, and legal protection.

The Fix:
If all that paperwork sounds overwhelming, relax — I got you. Our March Madness Formation Services handle all of this for you, so you can focus on what you do best: building your brand.

Mistake 4: Ignoring Email Marketing

Relying only on Instagram is risky business. Algorithms change, accounts get hacked, and your audience might not even see your posts. But with email marketing, you OWN your list — and you can sell directly to their inbox.

The Fix:
Start building your email list from day one. If you don’t know what to send, our March Madness Bundles include email templates and a step-by-step email marketing guide to help you nurture your audience and drive sales like a pro.

Mistake 5: Thinking You Need 10K Followers to Make Money

This is probably the biggest myth out there. You do NOT need a massive following to make sales — you need the right audience and a clear message.

The Fix:
Focus on building a quality audience of people who actually want what you sell. Then, learn how to create content that speaks directly to them. Inside Digital Marketing Essentials (part of March Madness), I teach you how to attract, engage, and convert — no clout-chasing needed.

Bonus Tip: Get the Blueprint (Not Just the Motivation)

Motivation is cute, but strategy makes money. That’s why I created the March Madness Bundles — to give you the actual tools, templates, and strategies you need to succeed. No more guessing. No more Googling. Just plug, play, and profit.

Ready to skip the mistakes and build your business the smart way?
👉🏽 Click here to explore our digital products, services, and business-building tools today.

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